華師經管學術講座第389期（管理）
主題：Impact of Penalty Cost on Customers’ Booking Decisions
時間：2021年11月11日（周四）15:00-16:30
騰訊會議 ID：387 254 531（會議密碼：6688，校外人員參會請輸入“實名+單位”信息驗證后進入會場，會場謝絕一切廣告信息）
主講人：張江華教授（山東大學）
主持人：卿前愷副教授
報告簡介：
We study a novel newsvendor-type problem where the information on demand quantity is not exogenously given. The customer needs to make the booking decision based on her estimation on demand, which is affected by the value of shortage penalty cost. The problem is motivated by low-cost airline service practices where passengers need to book baggage allowance for their travel. The baggage overweight price affects the accuracy of passengers’ baggage weight estimation and thus their booking quantities. Through stochastic decision models, we analytically characterize the impact of shortage penalty cost on passengers’ booking decisions as well as airline’s profit. We consider various modeling settings, including a system with multiple passengers and a system where passengers have stochastic inconvenience costs on not-carrying over-weight baggage. The results and insights from our study provide guidelines for firms to set their optimal penalty prices.
主講人簡介：
張江華，山東大學管理學院教授、博士生導師，山東大學杰出中青年學者，一直致力于應急決策、運作管理、智慧醫療管理等領域的研究，先后主持10多項科研項目，包括科技部創新方法專項項目、國家重點研發項目子課題、國家自然科學基金青年/面上項目、山東省優秀中青年科學家科研獎勵基金等；并在MSOM、POM、NRL、TRE、AOR、CAIE、《管理科學學報》、《中國管理科學》等國內外主流期刊錄用或發表論文60余篇，研究成果先后獲山東省社會科學優秀成果獎一等獎1次、二等獎2次。
