華師經(jīng)管學(xué)術(shù)講座第389期（管理）
主題：Impact of Penalty Cost on Customers’ Booking Decisions
時(shí)間：2021年11月11日（周四）15:00-16:30
騰訊會(huì)議 ID：387 254 531（會(huì)議密碼：6688，校外人員參會(huì)請(qǐng)輸入“實(shí)名+單位”信息驗(yàn)證后進(jìn)入會(huì)場，會(huì)場謝絕一切廣告信息）
主講人：張江華教授（山東大學(xué)）
主持人：卿前愷副教授
報(bào)告簡介：
We study a novel newsvendor-type problem where the information on demand quantity is not exogenously given. The customer needs to make the booking decision based on her estimation on demand, which is affected by the value of shortage penalty cost. The problem is motivated by low-cost airline service practices where passengers need to book baggage allowance for their travel. The baggage overweight price affects the accuracy of passengers’ baggage weight estimation and thus their booking quantities. Through stochastic decision models, we analytically characterize the impact of shortage penalty cost on passengers’ booking decisions as well as airline’s profit. We consider various modeling settings, including a system with multiple passengers and a system where passengers have stochastic inconvenience costs on not-carrying over-weight baggage. The results and insights from our study provide guidelines for firms to set their optimal penalty prices.
主講人簡介：
張江華，山東大學(xué)管理學(xué)院教授、博士生導(dǎo)師，山東大學(xué)杰出中青年學(xué)者，一直致力于應(yīng)急決策、運(yùn)作管理、智慧醫(yī)療管理等領(lǐng)域的研究，先后主持10多項(xiàng)科研項(xiàng)目，包括科技部創(chuàng)新方法專項(xiàng)項(xiàng)目、國家重點(diǎn)研發(fā)項(xiàng)目子課題、國家自然科學(xué)基金青年/面上項(xiàng)目、山東省優(yōu)秀中青年科學(xué)家科研獎(jiǎng)勵(lì)基金等；并在MSOM、POM、NRL、TRE、AOR、CAIE、《管理科學(xué)學(xué)報(bào)》、《中國管理科學(xué)》等國內(nèi)外主流期刊錄用或發(fā)表論文60余篇，研究成果先后獲山東省社會(huì)科學(xué)優(yōu)秀成果獎(jiǎng)一等獎(jiǎng)1次、二等獎(jiǎng)2次。
